Arts, Tourism
& Digital Transformation
Leadership, Marketing, CRM & AI-driven Transformation
Salzburg • Europe
Connecting People, Places & Experiences
Michael Sowa is an entrepreneur, consultant and former managing director with leadership experience in the arts, tourism and destination development. His career includes managing director positions at Camerata Salzburg, Oper im Steinbruch and Schloss Esterházy.
Today he works at the intersection of arts, tourism, digital strategy, CRM, marketing automation and AI-supported transformation.
Approach
Digital transformation requires more than isolated marketing activities. Sustainable digital brands are built through strategic clarity, coherent structure and consistent implementation.
This approach connects thinking, systems and execution.
Strategy
- Positioning
- Audience analysis
- Brand strategy
- Messaging
Structure
- Digital brand architecture
- Website strategy
- User journeys
- Conversion logic
Implementation
- Technical implementation
- Website development
- WordPress Development
- SEO strategy
- Content systems
- AI systems
Industries
I work primarily with organizations where reputation, experience and brand trust are central to long-term success.
Arts &
Culture
Arts & Culture
- Musicians
- Festivals & Promotors
- Orchestras
- Agencies
Tourism & Hospitality
- Event Locations
- Tour Operators
- Hotels
- Tourism Brands
Premium Services
- Consultants
- Architecture Studios
- Law Firms
- Private Practices
Social
Impact
Social Impact
- Foundations
- Non-Profit Organizations
- Philanthropic Initiatives
Selected Work
A selection of digital strategy and platform projects for cultural institutions, tourism brands and premium organizations.
Ensemble Péridot Salzburg
Rotary Young Talents
Dynamic WordPress platform and event system for an international charity initiative, combining SEO-optimized content architecture, WooCommerce, online ticketing, event management and media integration.
Zentrum für Visionen
Digital strategy, brand architecture and platform development for one of Salzburg’s leading event and conference venues.
Philharmonic Generations Vienna
Brand design and digital platform
for an international orchestra initiative,
including concert calendar and media library.
Wizany Kalender
Digital platform for an international charity art project of Rotary Club Salzburg-Altstadt, including online shop and artwork archive.
Yenney Photography
Brand and digital platform
for a professional photography studio,
including portfolio and client galleries.
Rotary Golf Charity
Digital platform for a Rotary charity golf event, combining fundraising, sponsorship visibility and participant management to support social impact projects.
Expedition Kilimanjaro
Digital platform for Mark Stickler’s charity expedition to Mount Kilimanjaro, featuring fundraising tools, sponsor integration and multimedia storytelling.
SEAD
Web strategy, content architecture and online marketing consulting for the Salzburg Experimental Academy of Dance (SEAD), supporting digital communication and international visibility.
Hochhauser Transformation
SEO-focused WordPress platform for the management consultancy founded by former senior Bosch executive Ferdinand Hochhauser, combining strategic content architecture, dynamic content structures and technical SEO — achieving a number-one Google ranking within one week of launch.
MANN AM BERG Winery
SEO-optimized WordPress platform for the sustainable winery run by former DM Europe managing director Manfred Kühner, combining dynamic content structures and brand storytelling.
Péridot Salzburg
Dynamic WordPress platform with SEO-optimized architecture, concert calendar and database-driven archive of works and performers.
Rotary Young Talents
Dynamic WordPress event platform with online shop, ticketing, event management and integrated media content.
Zentrum für Visionen
Digital strategy and dynamic platform for a leading Salzburg event venue, combining brand architecture, SEO and scalable content structures.
Philharmonic Generations Vienna
Brand design and dynamic WordPress platform with SEO-optimized concert calendar, media library and structured content system.
Hochhauser Transformation
SEO-focused WordPress platform with dynamic content architecture for a management consultancy, achieving a number-one Google ranking shortly after launch.
MANN AM BERG Winery
SEO-optimized WordPress and WooCommerce platform with dynamic product structures, e-commerce and brand storytelling for a sustainable winery.
Wizany Kalender
Digital platform for an international charity art project of Rotary Salzburg, including online shop and artwork archive
Yenney Photography
SEO-optimized WordPress platform for a professional photography studio, featuring dynamic portfolios, galleries and structured client content.
Rotary Golf Charity
Dynamic charity platform combining fundraising, sponsor integration, participant management and structured content for social impact projects.
Expedition Kilimanjaro
Dynamic fundraising platform with sponsor integration, multimedia storytelling and structured content for an international charity expedition.
SEAD
Web strategy, content architecture and SEO consulting for an international dance academy, strengthening digital communication and global visibility.
About Michael Sowa
Michael Sowa is an Austrian entrepreneur, consultant and former managing director working at the intersection of the arts, tourism and digital transformation.
His career includes managing director positions at Camerata Salzburg, Oper im Steinbruch and Schloss Esterházy, as well as leadership roles in marketing, audience development and destination management.
Today he advises cultural institutions, tourism organizations and premium service providers on digital strategy, CRM, marketing automation and AI-supported transformation. He also develops WordPress-based websites and digital platforms from concept and architecture through technical implementation.
In addition to his consulting work, he lectures in Arts Management, Arts Marketing and International Management at University of Applied Sciences Kufstein and Salzburg University. His academic background includes studies in Digital Media and Arts Management at University of London, executive leadership training at Harvard University and a diploma program in AI-Driven Marketing.